Connect — the bridge

This is where the ticket ends.

This is what a standalone IT firm or marketing agency can't do. One data flow from event to invoice, built and used by the same team.

The pipe, from left to right

01

Event

own pipeline, server-side

02

Profile

identity resolution

03

Segment

forwarded automatically

04

Campaign

on your own data

05

Revenue

down to the invoice

A

First-party data platform

  • Server-side tracking (GTM server-side, Conversions API, Enhanced Conversions)
  • Cookieless measurement setup that keeps working
  • Own event pipeline instead of platform pixels
  • GDPR-compliant, with a record of processing activities and retention periods

B

Customer Data Platform

  • Customer profiles from web, email, order and support data
  • Segments that automatically flow through to ads and email
  • Identity resolution across channels

C

Growth engineering

  • Experiments that require code: flows, features, price displays
  • Product-led growth: onboarding, activation, upgrade paths
  • Personalization based on behavior and segment
  • Referral and loyalty mechanisms as a software component

D

Revenue operations

  • Integration between marketing tooling, CRM and invoicing
  • Measurable from click to invoice in a single chain
  • Automatic lead distribution, follow-up times, pipeline reporting
  • Churn signaling based on usage data

E

Marketing ops tailored to your needs

  • Custom tooling where standard packages fall short
  • Automatic campaign reporting and budget monitoring
  • Content and feed generation from product databases
  • Dashboards where marketing, sales and management see the same figures

Network

Across borders.

One data model for multiple markets, with different consent regimes, currencies and ad platforms underneath. So you can see what's happening in each country from a single dashboard.

To International

Start with Audit 14.

14 days, 14 checks, one report covering technology and marketing together. Fixed price, findings ranked by impact.

To Audit 14