A
Strategy and brand
- Positioning, brand story and proposition
- Naming, corporate identity and brand guidelines
- Target audience and competitor research
- Go-to-market for new products and markets
Grow — marketing
Turning demand into what's already there.
No agency jargon, no vague reporting, no unexplained hours. Numbers instead of adjectives: not 'significantly faster', but 'from 4.2s to 0.9s'.
B
Search engine marketing
- Technical SEO: crawlability, structured data, speed, internal links
- Keyword research, content clusters, editorial calendar
- Local SEO and Google Business Profile
- International SEO: hreflang, country structure, localization
- Google Ads and Microsoft Ads: search, shopping, pmax, remarketing
- Paid social: LinkedIn, Meta, TikTok, YouTube
C
Conversion optimization
- CRO audits and user research
- A/B and multivariate testing as a program, not as isolated tests
- Landing page development
- Funnel and checkout analysis
- Form and application optimization
D
Content and creation
- Content strategy and editorial planning
- Copywriting: site, campaigns, email, whitepapers, case studies
- Video and motion graphics
- Photography and visual content
- Thought leadership and ghostwriting
E
Email and automation
- HubSpot, Klaviyo, Brevo, ActiveCampaign
- Lifecycle flows: welcome, onboarding, cart, win-back
- Lead scoring and nurturing towards sales
- Segmentation based on behavior and transaction data
- Deliverability: SPF, DKIM, DMARC, inbox placement
F
Social media and community
- Channel strategy and content production
- LinkedIn programs for company and employees
- Community building and moderation
- Influencer and partner collaborations
G
E-commerce marketing
- Marketplaces: bol.com, Amazon, Marktplaats Zakelijk
- Feed management and product data optimization
- Price and assortment analysis
- Retention and loyalty programs
H
Analytics and reporting
- GA4 implementation and recovery
- Consent Mode and cookie banners that work both legally and practically
- Attribution modeling and marketing mix analysis
- Monthly dashboards you can open yourself
- KPIs per department, defined and monitored
I
Employer branding
- Employer brand and job vacancy campaigns
- Careers sites with ATS integration
- Recruitment campaigns on social and job boards
- Build and campaign from a single source
Network
Campaigns that land locally.
German written in Germany, Spanish in Spain, and the Chinese market handled via WeChat, Douyin, Tmall and Baidu instead of Google and Meta. Translated campaigns are easy to spot; that costs you conversion.
To InternationalPipeline: build, measure, repeat.
A monthly retainer with a fixed number of build and growth hours, a monthly iteration cycle, and a dashboard that's always open.